The Brief

Yosemite Mariposa County engaged our team to refresh and modernize Yosemite.com, positioning it as the essential digital resource for every stage of the traveler’s journey. The new site needed to inspire, educate, and convert—clearly communicating why travelers should choose Yosemite Mariposa County for their next vacation while driving measurable economic impact within the region.

As Design Lead, I guided the creative vision and user experience strategy from concept through launch. My focus was on crafting a mobile-first, story-driven experience that balanced inspiration with utility, ensuring the platform worked as both a marketing engine and a practical planning tool.

Project Goals

Promote Lodging Within Mariposa County

  • Elevate stakeholder listings within the user flow

  • Encourage longer, year-round stays

  • Promote shoulder season travel to help balance visitation

  • Implement filtering by lodging type and geographic location

Prioritizing Trip Planning

  • Highlight high-value, high-performing trips

  • Identify narrative gaps in the visitor journey

  • Create enhanced itineraries tailored to specific traveler needs

Website Functionality

  • Designing a fully responsive, mobile-first interface

  • Modernizing layouts and visual systems

  • Improving navigation and content hierarchy

  • Elevating usability for trip planning and lodging discovery

Results

While still early in the lifecycle of the redesigned site, initial performance indicators are highly promising:

+46%

Increase in Lodging Referrals YoY

+5%

Increase in Book Direct Referrals

AAF Reno - Best in Show Award

Next

DirecTV