The Brief
DirecTV engaged our team to provide creative direction and interface design support for their subscriber portal. The goal was to enhance the user experience while maintaining strong alignment with DirecTV’s existing digital branding and visual identity.
The updated portal should feel cohesive with DirecTV’s broader digital ecosystem while elevating visual impact and improving content discoverability—particularly around live sports programming.
Project Goals
Impactful Visual Presence
Design a bold, high-impact hero section that highlights key content and drives engagement.
Use compelling imagery and motion (where applicable) to immediately capture attention upon login.
Programming Discoverability
Surface relevant and personalized programming recommendations.
Prioritize intuitive navigation and content organization for ease of browsing.
Showcase featured shows, new releases, and trending content.
Live Sports Promotion
Prominently feature live broadcast sports within the portal experience.
Create dynamic modules that highlight current and upcoming games.
Reinforce DirecTV’s strength in live sports coverage as a key value proposition.
Brand Alignment
Develop an interface that closely reflects DirecTV’s established digital branding, including typography, color palette, iconography, and tone.
Ensure consistency with existing website and app experiences.
Results
Increased engagement with live sports content
Improved content discovery and click-through rates
Strong brand consistency across digital touchpoints
Positive user feedback and improved portal satisfaction scores